9.10.2026
Agróptimum concludes its participation in Fruit Attraction 2026, held from 6 to 8 October at IFEMA Madrid, with a highly positive assessment. Over three days, the company had the opportunity to present its offering to the agri-food sector, strengthen business relationships and explore new opportunities for collaboration with customers, distributors and industry professionals from Spain and abroad.
The trade fair provided an important platform to highlight the potential of Spanish-origin pistachios, a product with growing opportunities in domestic and international markets, while showcasing Agróptimum's vertically integrated business model, which covers the entire value chain: from nursery plant production and crop development to processing and commercialisation of the final product.
One of Agróptimum's main messages throughout Fruit Attraction was its commitment to developing high-quality pistachios of Spanish origin, supported by guaranteed traceability.
As interest continues to grow in locally sourced products with strong quality and food safety standards, the company remains committed to an integrated production model that ensures control throughout the different stages of the process.
This approach is supported by technological innovation, professional crop management and the industrial capabilities of its pistachio processing facility in Villanueva de la Jara (Cuenca), all of which are essential to meeting the demands of an increasingly competitive market.
Throughout the three-day event, visitors to the Agróptimum stand had the opportunity to discover the company's wide range of pistachio products and formats, designed to meet the needs of different commercial channels.
A particular highlight was Pista&Co, our consumer brand, which combines the quality of Spanish pistachios with convenient packaging and a distinctive brand identity, reflecting today's consumer trends.
Agróptimum also presented its offering for the foodservice sector, distributors and B2B customers, with solutions developed for restaurants, hospitality, professional kitchens and larger-scale distribution.
The food ingredients industry was another key focus. The versatility of pistachios makes them suitable for a wide range of applications, including pastry, ice cream, bakery, chocolate and gourmet food production.
In this area, the company showcased the possibilities offered by its product portfolio, including in-shell pistachios, kernels, chopped pistachios, pistachio flour, 100% pistachio paste and pistachio cream, among other products, available in different formats to suit customer requirements.
Beyond presenting its commercial offering, Fruit Attraction also provided an opportunity to introduce industry professionals to the quality and flavour of Spanish pistachios through product tastings.
Visitors were able to sample Agróptimum products and discover their potential for different uses and applications, both as a snack and as an ingredient for gastronomy and the food industry.
As part of this experience, the company distributed 30-gram samples of natural organic pistachio kernels, a convenient format that introduces the product to new consumers and highlights its place within a varied and balanced diet.
This initiative helped create a direct connection with the product, showcasing its quality, flavour and versatility.
Agróptimum's participation in Fruit Attraction took place at a particularly important moment, coinciding with the 2026 harvest season and growing interest in pistachios produced in Spain.
Throughout the event, the Agróptimum team met with customers, buyers and industry professionals, strengthening existing business relationships and opening new discussions about the opportunities Spanish pistachios can offer across different markets.
Spain has significant potential to establish itself as a leading pistachio origin in the European market, particularly as demand increasingly favours locally sourced products with strong traceability, consistent quality and reliable supply.
To make the most of this opportunity, continued investment across the entire value chain is essential, from agricultural development and production to processing, innovation, packaging solutions and international commercialisation.
Fruit Attraction 2026 has provided another valuable opportunity to strengthen Agróptimum's market position and bring Spanish pistachios closer to new markets and applications.
The company will continue working to enhance the international recognition of Spanish-origin pistachios, connecting agricultural excellence with industrial innovation and a commercial offering tailored to the needs of each customer.